ARTIFICIAL TURF MARKET ANALYSIS

Artificial turf is a surface of man-made fibers, which mimics natural grass. It does not require any kind of practices such as irrigation, trimming, pesticides, and others but need low cost maintenance compared to natural grass. Artificial turf is made from eco-friendly materials and could be used in all kinds of weather. High durability, all weather utility of artificial turf makes it a popular choice for commercial purposes such as landscaping.

Market Dynamics

Increasing number of commercial and residential complexes with top-level amenities such as beautiful landscape, gardens, top roof garden etc. are one of the major factors for growth of the global artificial turf market. For instance, in the opinion of the U.S. Bureau of Economic Analysis (BEA) and National Endowment for the Arts (NEA), the landscape services industry has annual revenues of US$ 93 billion, employs over 1 million people, and represents 513,305 businesses, which significantly boosts demand for artificial turf.

Market Outlook

Europe, Asia, and North America are expected to witness increasing demand for artificial turf during the forest period, owing to increasing number of stadiums in these regions. According to Union of European Football Association (UEFA) and Stadium Managers Association, Europe has the highest number of stadiums that is 1223, whereas, Asia, North America and Africa has 1165,961,399 number of stadiums, collectively. Moreover, artificial turf market is gaining major traction due to replacement of natural grass by artificial turf, as natural grass gets easily damaged by rain, which hinders sports activity. For instance, in the opinion of European Synthetic Turf Organization, the global artificial turf market was valued at US$ 2,530 million in 2016, and is estimated to reach US$ 5,842 million by 2023.

Key Developments

• In January 2018, Tarkett S.A. acquired Grass Manufacturers Pty Limited (Australia based artificial turf manufacturer). The acquisition will help Tarkett to expand its presence in Australian market, particularly in field of tennis, hockey, landscape, and utility segments. The acquisition will also help Tarkett to serve builders & contractors in Australia.
• In 2016, SportGroup Holding acquired AstroTurf and SYNlawn (both are U.S. based artificial turf manufacturers). The acquisition will help SportGroup in strengthening its position in global artificial turf market. The acquisition will help SportGroup to serve North American athletic turf customers through AstroTurf and SYNlawn will allow SportGroup access to North American landscape and playground turf market.
• In 2017, Synthetic Grass Warehouse, Inc. launched its new artificial turf, Everlast Turf's Nature's Best. The product is developed with the aim to provide realistic looking artificial grass products.

Key Players

Key players operating in the global artificial turf market include DowDuPont, Tarkett, Victoria PLC, Act Global, SportGroup, Tiger Turf, SIS Pitches, Matrix Turf, Nurteks Hali, Soccer Grass, Limonta, Sportlink , and El Espartano

Market Taxonomy

On the basis of product type, the global artificial turf market is segmented into:

• Polyethylene
• Polypropylene
• Nylon
• Others

On the basis of application, the global artificial turf market is segmented into:

• Contact Sports
• Non-contact Sports
• Airports & Landscaping
• Others (leisure)

On the basis of Installation, the global artificial turf market is segmented into

• Flooring
• Wall Cladding

On the basis of region, the global artificial turf market is segmented into:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • Italy
  • France
  • Russia
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East
  • GCC
  • Israel
  • Rest of Middle East
• Africa
  • North Africa
  • Central Africa
  • South Africa