AROMATHERAPY MARKET ANALYSIS

Aromatherapy Market, by Product Type (Consumables (Essential Oils (Singles (Herbaceous, Woody, Spicy, Floral, Citrus, Earthy, Camphoraceous, and Others), Blends (Carrier Oils)) and Equipment (Ultrasonic, Nebulizing, Evaporative, and Heat)), by Application (Skin & Hair Care, Pain Management, Insomnia, Boosting Immunity, Scar Management, and Others), by Mode of Delivery (Topical Application, Direct Inhalation, and Aerial Diffusion), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa),

Global Aromatherapy Market: Key Developments

On June 14, 2023, dōTERRA, a leading U.S.-based company in the essential oils industry, achieved remarkable growth in the China market through its active participation in the China International Import Expo (CIIE). The company has signed a number of agreements with Chinese distributors and retailers at each CIIE, increasing its market share and brand awareness in the country. The value of tentative deals signed between dōTERRA and Chinese buyers at each CIIE has also increased - from US$53.3 million (380 million yuan) in 2018 to US$153.2 million (1 million yuan ) in 2020.
In March 2022, dōTERRA entered into a five-year research collaboration with the National Center for Natural Products Research (NCNPR) at the University of Mississippi School of Pharmacy. The aim of this partnership is to develop quality standards for the essential oil industry.