Market Challenges And Opportunities

Global Aromatherapy Market - Drivers

Essential oil manufacturers are focusing on expanding their aromatherapy product lines: Essential oil manufacturers are diversifying their product lines in aromatherapy by introducing innovative blends, diffuser technology, and complementary accessories. They are emphasizing unique scents and therapeutic properties, catering to specific wellness needs. This expansion aims to meet growing consumer demand for holistic well-being and personalized aromatherapy experiences. For instance, MONQ LLC, a manufacturer and retailer of portable essential oil diffusers for aromatherapy, launched a fresh line of personal aromatherapy blends modeled after Shinrin-yoku, the Japanese practice of forest therapy. Inspired by nature’s most calming and therapeutic regions. The Feel Nature series by MONQ includes three new terpene-rich aromatherapy blends in forest, ocean, and mountain, each formulated with organic plants from the respective geographic locations.
Increasing number of people suffering from arthritis prefer aromatherapy treatments: According to the World Health Organization report released on July 14, 2023, in 2020, about 528 million people worldwide were living with osteoarthritis; an increase of 113% since 1990 in which about 73% of people living with osteoarthritis are older than 55 years, and 60% are female. Globally, it is anticipated that the prevalence of osteoarthritis would rise further due to the ageing population, rising obesity and injury rates, and other factors. Aromatherapy, which involves the use of essential oils, offers natural and non-invasive relief from arthritis symptoms such as pain and inflammation. Many essential oils, like lavender and eucalyptus, possess anti-inflammatory and analgesic properties, providing comfort without the side effects of pharmaceuticals. Additionally, aromatherapy promotes relaxation, reduces stress, and enhances overall well-being, which is particularly beneficial for arthritis patients as stress can exacerbate their condition. The holistic approach of aromatherapy aligns with the desire for alternative and complementary therapies, making it an attractive option for arthritis management. For instance, “Agarwood” is often investigated to be effective in arthritis. Agarwood essential oils (EOs) and extracts contain a complex mixture of sesquiterpenes and chromones. According to the method of extraction, fatty acids and phenols have also been found. The biological characteristics of this species, including its antioxidant, antibacterial, antidiabetic, and antinociceptive capabilities, have been identified.

Global Aromatherapy Market - Opportunity

The rise of e-commerce platforms provides opportunities for the sale of aromatherapy products: Online retail and e-commerce provide businesses in the aromatherapy market with access to a global customer base. This is especially valuable for companies that might not have a physical presence in multiple locations. For instance, on September 15, 2023, Indesso, a renowned producer of essential oils and other natural ingredients for various sectors such as flavor and fragrance, pharmacy, and F&B, has proudly announced its latest initiative, the iSensoAroma E-Commerce Platform. The iSensoAroma E-Commerce Platform will enable smaller businesses to access the same quality of essential oils that have made Indesso a respected name in the industry. Clients can expect a user-friendly interface that facilitates browsing, selection, and purchasing processes.

Global Aromatherapy Market: Restraint

Risk factors associated with aromatherapy: When applied topically, essential oils can irritate the skin or trigger allergic reactions because of their high concentration and potency. Customers could be reluctant to utilize aromatherapy items as a result, particularly if they have sensitive skin. Infants, young children, and pregnant women are especially sensitive to the effects of essential oils. Pregnant women should completely avoid using aromatherapy items since some essential oils can be dangerous during pregnancy. Children's safety worries can also restrain the market expansion.