AROMATHERAPY DIFFUSER MARKET ANALYSIS

Aromatherapy Diffuser MarketSize and Trends

The global aromatherapy diffuser market was valued at US$ 1.96 Billion in 2023 and is forecast to reach a value of US$ 3.63 Billion by 2030 at a CAGR of 9.2% between 2023 and 2030. The market is experiencing strong growth due to the surging demand for essential oils around the world and increasing awareness among people about the benefits of aromatherapy. Moreover, the increasing number of spas and wellness centers across the globe are expected to boost the growth of the market. However, factors such as risk factors, associated with aromatherapy and stringent regulations regarding the marketing of essential oils are expected to hamper the growth of the Global aromatherapy diffuser market.

• Technological progress: Technological advancements in aromatherapy diffusers are expected to propel the growth of the global aromatherapy diffuser market. For instance, in April 2021, Scentys announced the launch of a connected and intelligent fragrance distribution solution (diffuser) for both fragrance and home comfort brands. Both connected and smart, it combines ease-of-use and high-quality diffusion to create a new ritual for consumers.
• Product introduction: The introduction of novel/innovative products by market players is expected to drive the growth of the global aromatherapy diffuser market. For instance, in August 2020, Vectair Systems launched the new ‘Aromatherapy Collection’ for its SensaMist product range. Available in the Caribbean, North America, and Latin America, the collection comprises of four fragrances chosen for their unique qualities. It can be used with four different scent diffuser systems for an array of areas.

Global Aromatherapy Diffuser Market Restraints:

• Aromatherapy is associated with a number of risks: Risk factors associated with aromatherapy are expected to hamper the growth of the global aromatherapy diffuser market. For instance, Better Homes & Gardens an aromatherapy spray, manufactured in India and being sold in the U.S., has been found to contain a bacteria that sickened four people in 2021 of which two persons died, according to Centers for Disease Control and Prevention (CDC). CDC said laboratory testing has identified the bacteria Burkholderia pseudomallei in the aromatherapy spray.
• Counterbalance: Maintaining cautions like inhaling vaporizing oil should be followed, especially for people with asthma and people prone to nose bleeds. Essential oil diffusers should be handled carefully. They are considered a safe technology, but if used in the wrong manner, can bring in risks. People with epilepsy, high blood pressure, and low blood pressure must consult an aroma therapist or a medical practitioner before using such essential oils.