AROMA CHEMICALS MARKET ANALYSIS

Market Challenges And Opportunities

Global Aroma Chemicals Market-  Growth drivers:

• Growing demand for food beverages:
  Growingdemand for beverages because of its ability to maintain body water and energy levels, especially in dry and humid weather, coupled with daily needs. Increasing popularity of protein drinks due to increasing awareness of self-care and lifestyle changes.
• Cosmetic and personal care industry penetration:
  Consumption of cosmetic products is increasing due to increasing consumer awareness about personal care. Factors such as growth in per capita income, changing lifestyles, and fluctuating sleep cycles have boosted the demand for cosmetic
• Increasedconsumption of toiletries:
  Consumers' growing awareness of maintaining a healthy and hygienic environment around them, is expected to boost demand for toiletries such as soaps, detergents, disinfectants, disinfectant floor cleaners, and toilet cleaners, among others, which in turn is expected to drive demand for chemicals fragrant in the forecast year.

Global Aroma Chemicals Market- Restraints:

Synthetic Chemicals in perfumes and their potential health effects may affect the industry

About 95% of synthetic chemicals in fragrances are derived from petroleum based chemicals such as benzene derivatives, phthalates, aldehydes and others which are considered harmful and toxic to human health. These chemicals cause defects, cancer, allergies, ashtama, and nervous system disorders among adults and children. Also, some of these synthetic chemicals are cited as dangerous on the EPA’s hazardous waste list.

According to the environmental working group(EWG) researchers, about 75% of the fragrances product contain pthalates with have resulted in breast cancer, diabetes, reduction in sperm count, reproductive malformation and disruptive hormonal activities. These factors may hamper the overall market growth.