Applicant Tracking System MarketSize and Trends

Social media integration and capability to detect passive potential candidates are expected to bolster the applicant tracking system market growth

Social media integration in ATS helps in increasing the probability of finding the suitable candidate, owing to increased viewership, expansion of referral networks through mutual sharing of job openings. Inadvertently this also leads to huge data traffic, which can be easily handled through utilization of the software. Pertinent information such as employment history, educational qualifications, and employment status can be easily retrieved through the candidate’s profile data. Moreover, social media integration also enables easy access through mobile platforms. Some e-recruiting solutions are also featured with applications such as sending text messages to applicants, provide updates, request necessary information, and schedule interviews. Additionally, its application also includes detection of potential passive candidates and assisting the recruiter by adding the candidate into the employer’s online community to strategically market the employer’s brand.

Collection, data mining, and ability to automate the overall recruitment processes are factors expected to drive the market growth

Considerable amount of time and efforts can be saved through implementation of ATS in organizations. These software help in better identification of candidates, through running an extensive automated search algorithms to suit the job profiles. Conventional software were primarily used to store, manage, and track resumes, which have considerably evolved with the growing next generation requirements. Trends such as use of mobile devices for job applications, video interviewing, candidate relationship management, and applying analytics for candidate sourcing in conjunction with conventional applicant tracking are expected to bolster the ATS market growth through the forecast period.