APPLE JUICE CONCENTRATE MARKET ANALYSIS

Apple Juice Concentrate MarketSize and Trends

The global apple juice concentrate market is estimated to surpass US$ 4.33 Billion by the end of 2030, in terms of revenue, exhibiting a CAGR of 6.6% during the forecast period (2023 to 2030).

Market Trends

• Production of apple juice from powder concentrate is rising: The rising production of apple juice from powder concentrate is a major trend that has been observed in the market. For instance, in March 2020, Coca-Cola India, announced the launch of Minute Maid Apple Sparkle. A graphical representation of fresh red Kashmiri apples and sparkling bubbles depicts that it is zinged up for more fun with fruit. The launch of Minute Maid Apple Sparkle is also in sync with the company’s ‘fruit circular economy’ initiative, which seeks to increase local sourcing of fruit pulp. The apples for Apple Sparkle are sourced from exotic Kashmir apples. Apple powder concentrate is gaining traction in the market because liquid forms of juice need to be packed and stored with special care and have a shorter shelf life as compared to powder forms. Therefore, the growing trend of producing apple juice from powder concentrate is projected to fuel market growth of apple concentrate.