APPLE FIBER MARKET ANALYSIS

Market Challenges And Opportunities

Market Drivers

Apple fiber helps in improving health by aiding in controlling weight, maintain brain health, and others. It acts as an excellent source of antioxidant, and reduces inflammation and strengthens the immunity system. These health benefits associated with apple fiber is expected to fuel growth of the global apple fiber market in the forecast period. According to National Health and Nutrition Examination Survey (NHANES) in 2014 in the U.S., over two out of three adults are suffering from obesity or are overweight, which is about 70.2% and about 73.7% men are obese or are overweight; and about two in three women are expected to be obese or are overweight. Apple contains flavonols, flavan3-ols, anthocyanins, and flavonoids, which helps in weight reduction. Low fiber content in the body can lead to low absorption of nutrients, which will adversely affect the human body. For instance, pectin apple fiber increases the acidity in the large intestines, which helps in faster digestion process. Apple fiber are mineral-rich, which provides a sponge-like quality that helps in neutralizing the effects of acids and enzymes in the lower intestinal tracts. The fiber ratio of an unpeeled, raw apple is 70% insoluble and is 30% soluble as the skin acts as a more concentrated source of fiber than the flesh of the apple. According to United States Department of Agriculture (USDA) data, an apple without the skin consist of has 63 calories and just 1.7 grams of fiber. However, an unpeeled, small, raw apple of about 5 ounces provides 3.6 grams of fiber, which equates about 14% of the daily fiber intake. According to USDA, at 50, it is suggested that most women and men should have a daily dose of 25grams and 38grams of dietary fiber and older women and men need about 21 grams and 30 grams, respectively. Thus, this factor is expected to aid in growth of the market.

• Increasing demand for organic food products and beverages is expected to create opportunities for major market players such as Mayer Brothers and Herbafood Ingredients GmbH along with others players. Fibers extracted from organic apples is expected to gain more traction than conventional apples, owing to increasing trend of using organic products. Organic apples are pesticides free, as according to Environmental Working Group (EWG). Other factors such as better taste, low-sugar, and high-fiber content than conventional apples is another factor expected to aid in growth of the segment over the forecast period.
• Asia Pacific is expected to be the fastest growing region in the apple fiber market during the forecast period, owing to increasing demand for clean food and organic products. According to Alzheimer Disease International report, in Asia Pacific, the number of people with dementia is estimated to increase from 23 million people in 2015 to 71 million people by the year 2050. According to a clinical trial data by ADI in 2014, showed that application of apple fiber as a food nutrient helps to improve the behavior and mood of the patients those are diagnosed with dementia disease. Thus, Asia Pacific in expected to exhibit the highest CAGR in the global apple fiber market during the forecast period (2018–2025).