APPLE CONCENTRATE MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Increasing launch of apple concentrated based food product is expected to fuel market growth over the forecast period. For instance, in February 2019, Wedderspoon, a Manuka honey and honey products manufactures announced the launch of its new Apple Cider Drinking Vinegars and Apple Cider Vinegar Concentrates with Manuka honey. The product is available in three different flavors and support functions — immunity, boost, and detox— the beverages contain enzymes, amino acids, antioxidants, and ingredients such as matcha, turmeric, and blackcurrant.

Rising demand for apple concentrate from the food and beverage industry for manufacturing various food products such as beverages, confectionery, and soups to enhance the flavor of the food items is expected to fuel the market growth of apple concentrate. Moreover, rising demand for dietary supplements such as pectin is used as medicine and prescribed by doctors. Hence, the rising demand for dietary supplements is also expected to fuel the market growth of apple concentrate.

Market Restraints

Limited access to raw materials because the availability of apple is the biggest challenge these days and farmers are facing various challenges in the farming of apple because of the uncertainty of climate and natural disasters. Moreover, the production of apple requires lots of water, which is also a major concern among farmers. Hence, limited availability of apples is acting as major challenges in expansion of business. This factor is expected to hamper the market growth of apple concentrate.

Oxidation is a major factor that impacts the production of apple concentrate. Oxidation is caused due to polyphenol oxidase which is present in apple and it can be avoided by the heating process at the industrial level. But this can increase the cost of the overall production. Moreover, additional efforts are needed to be made in order to produce apple concentrate without oxidation which is highly dangerous for human health. This factor is projected to curb market growth over the forecast period.

Market Opportunities

Rising application of apple concentrate in dental care product is projected to open new doors of opportunity to the market of apple concentrate. Phenolic compounds present in apple concentrates have anti-caries properties i.e. it can be used to treat dental problems such as a cavity. Therefore, the launch of new products such as toothpaste, mouthwash and others which are prepared by using apple concentrate is expected to fuel the market growth of apple concentrate over the forecast period.

The rising number of partnerships among market players is expected to drive the market growth over the forecast period. For instance, in 2019, Amul, an Indian milk brand entered the fruit juice market and launched a packaged fruit drink brand, Amul Tru, in apple, mango, orange, and lychee variants. This apple juice product is produced from apple concentrate.