Market Dynamics- Drivers
Telecommunication service providers (TSPs) are offering various services such as video, data, internet, mobile commerce, and multimedia, owing to growing advancement in the telecommunications industry. Consumers are increasingly demanding a cohesive view of all prepaid and postpaid services. Convergent billing systems facilitate service providers with a flexible rating and charge for consumers and offer real-time analytics. Moreover, convergent billing provides CSPs with several additional benefits, including lightweight operations, the ability to integrate with legacy systems evading the need for the high cost of BSS transformation, agility, and potential of discovering new revenue streams. Thus, these factors are expected to drive growth of the market during the forecast period. For instance, in 2014, CSG International leveraged its CSG Singleview convergent billing platform in a managed services environment to combine multiple billing instances onto a single solution for Telstra Corporation Ltd.
The introduction of advanced telecommunication technologies such as LTE and 3G networks necessitated integration of well-organized OSS. This is done to comply with the network's operational requirements. Furthermore, TSPs are focused on implementing the OSS solution, owing to its enhanced capabilities to facilitate configuration equipment, topological design, and network-synthesis. Thus, these factors are expected to boost the market growth over the forecast period.
Market Restraint
Emerging technology such as network function virtualization, software-defined networks, life cycle orchestration, and others as major compatibility challenges with legacy OSS and BSS systems. Therefore, telecommunication service providers need to constantly optimize their legacy OSS/BSS systems to comply with the functional requirements of these technologies. Therefore, these factors are expected to restrain growth of the market in the near future.
OSS and BSS systems are expensive, and this is a major factor restraining the rapid adoption of these systems by SMEs and new entrants globally. These systems also need to be upgraded in accordance with currently available technology, resulting in additional investments. Furthermore, these systems require skilled operators, or even a dedicated team to monitor its operation. Thus, these factors are expected to hinder the market growth in the near future.
Market Opportunities
5G technology is expected to create significant demand for OSS/BSS solutions in the near future. The technology is anticipated to encompass ultra-high-speed, on-demand data services, and intelligent systems. The transition to 5G will require the transformation of user interfaces, connectivity, infrastructure, and operations. Hence, this is expected to create major demand for a well-structured OSS/BSS platform with enhanced analytics, automation, and orchestration capabilities. For instance, SK Telecom Co., Ltd. – a wireless telecommunications operator based in South Korean – employs Ericsson’s Regional Cloud Lab and Ericsson HDS 8000 solution for the development of 5G core network, which deploys network slicing technology.
Demand for network management services is rapidly increasing with growing application of big data, machine-to-machine (M2M), and virtualization technology among others. System integrators globally are investing significantly in the development of advanced OSS and BSS solutions to address the requirement of these technologies. Moreover, telecommunication service providers are shifting toward the cloud, NFV, and SDN technologies in order to easily manage different and critical network operations and help operators remain competitive.
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