APAC HOME WI-FI SECURITY SOLUTIONS MARKET ANALYSIS

Market Challenges And Opportunities

Poor Wi-Fi network infrastructure of local players:

The wifi network market in the Asia Pacific region is majorly characterized by presence of low end internet service providers (ISPs). . These service providers are decentralized and usually cater to a limited area. They reach the customers through various connectivity options like cables and optic fibres. Their infrastructure is generally not managed efficiently and there exist a lot of interruptions in the network. For instance, in an article published by Bloomberg, in June 2022, around 92% of India faces the issue of poor network connectivity. This is a huge number for a market like India and the role of local network providers becomes crucial in developing the infrastructure from the ground-level. This structural problem in the network system can potentially hamper the growth prospects of the home wi-fi security solutions market.

Lack of awareness about wireless network systems:

The demand for high speed internet and its penetration is growing day by day in the region of Asia Pacific. This growing demand is visible in the statistics showing the growth in active internet users. But, this growth would be least beneficial for the home wifi security solutions market if the users are not aware about these wireless network systems. The reliance on telcom operators and traditional way of accessing the internet means that the consumers are not aware about the cost-effective and efficient solutions of wifi networks. For instance, according to the article published in Telecompaper in May 2023, the lack of awareness regarding the wifi solutions like optic fibre connections is limited to around 50% population.