APAC HEART HEALTH FUNCTIONAL FOOD MARKET ANALYSIS
APAC Heart Health Functional Food Market- Restraints
False and misleading advertisement of the health food brands, may get changes in consumer behaviour and this is expected to hinder the market growth. For instance, according to the report published by the Asia Pacific Food Industry (APFI) in May 2017, despite the country's stricter regulations, false health claims are still widely used in Indonesia. Moreover, Indonesia’s National Agency of Drug and Food (BPOM), in 2016, stated that functional food with health claims have to be approved, and food producers have to ensure all health claims have evidence that has been scientifically proven. This factor may hinder the growth of the APAC heart health functional food market in forecast period.
Apac Heart Health Functional Food Market Report Snapshots
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