APAC HEART HEALTH FUNCTIONAL FOOD MARKET ANALYSIS

APAC Heart Health Functional Food Market, By Product Type (Breakfast Cereals, Dairy Products, Edible Oil, Nutritional Bars, and Others (Eggs & Wine)), By Distribution Channel (Hypermarket, Supermarket, Departmental Store, and Grocery/ Retailer), And By Country(China, India, Japan, Singapore, Indonesia, Thailand, and Malaysia)-

Published In : Apr 2023
Code : CMI3188
Pages :160
Formats :
Excel and PDF
Industry : Food Ingredients

Market Challenges And Opportunities

APAC Heart Health Functional Food Market- Restraints

False and misleading advertisement of the health food brands

False and misleading advertisement of the health food brands, may get changes in consumer behaviour and this is expected to hinder the market growth. For instance, according to the report published by the Asia Pacific Food Industry (APFI) in May 2017, despite the country's stricter regulations, false health claims are still widely used in Indonesia. Moreover, Indonesia’s National Agency of Drug and Food (BPOM), in 2016, stated that functional food with health claims have to be approved, and food producers have to ensure all health claims have evidence that has been scientifically proven. This factor may hinder the growth of the APAC heart health functional food market in forecast period.