The global antioxidants market is facing stringent regulatory challenges which are hampering its growth prospects. Various regulations regarding the safe permissible levels of antioxidants in food and beverages are posing compliance issues for manufacturers. As per data by the United Nations Food and Agriculture Organization in 2021, about 50% of the total food trade is hindered due to non-tariff measures (NTMs) like technical regulations and standards.
Market Opportunity-Plant-based and clean label products
The rising consumer demand for plant based, clean-label products offers significant opportunities for the market growth. Health-conscious buyers increasingly prefer natural, plant-based ingredients over synthetic ones. As reported by a 2020 UN FAO report, the global food demand is shifting towards sustainably-produced items with transparent ingredients, pushing more companies to adopt plant-based antioxidants for their marketing appeal.
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