One of the key challenges faced by the antimicrobial additives market is rising environmental concerns related to the use of such additives. Many antimicrobial chemicals have been reported to have adverse impacts on the ecosystem as well as human health. Their excessive use could also contribute to the growth of antimicrobial resistance in microbes. Furthermore, regulations around the use of some major antimicrobial agents have been tightened in recent years, limiting growth opportunities for vendors.
Market Opportunities: Rising awareness about hygiene and health
Rising awareness about hygiene and health is driving demand from several end-use industries like healthcare, food and beverages packaging, and cosmetics. Advancements in materials science have led to the development of newer bio-based and plant-derived antimicrobial solutions with improved effectiveness and safety profiles. Many additives manufacturers are also exploring opportunities in developed regions by introducing novel product formulations.
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