ANTIMICROBIAL ADDITIVES MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increasing awareness about the role of surfaces in spreading infections

There is growing awareness about the role of frequently touched surfaces and objects in indirectly spreading infections in both healthcare and public settings. Studies have shown that pathogens can survive on various surfaces for hours or sometimes even days depending on the type of material. When an infected person coughs, sneezes, or touches a surface, microbes are left behind which can be transferred to others later through cross-contamination. This makes surfaces an often overlooked factor in the spread of infections. Areas with high human contact like public transit systems, schools, offices, gyms, and retail spaces are now recognizing surfaces as a significant link in the chain of infection. Incorporating antimicrobial additives into materials is helping make surfaces less hospitable for bacteria and viruses. Products with such additives are being adopted across various industries to impart continuous protection to surfaces and inhibit growth.