Regional Analysis
Anti-Counterfeit Packaging Market Outlook - Europe and North America are the largest markets for anti-counterfeit packaging. The countries in these regions have strict regulations regarding counterfeit sales and manufacture. Particularly, the rise in counterfeit online products has plagued these regions. Third party sellers on online platforms can easily evade detection and source products from other countries. This makes counterfeiting measures vital in these regions as they are the largest consumer markets in the world.
- Asia-Pacific is the largest market for counterfeit pharmaceuticals. In September 2016, the World Customs Organization (WCO) seized 113 million counterfeit tablets bound for Africa out of which 97% were manufactured in India and China. As the awareness among manufacturers and consumers grows regarding counterfeiting, the market is projected to grow the fastest in this region during the forecast period.
- In Latin America, Brazil, Mexico and Argentina are among the largest producers of generic drugs. Copying of branded drugs is a major issue, with lenient regulations regarding brand protection. This trend is expected to reverse and the region is slated to boost the growth as countries introduce new counterfeit legislation.
- In the Middle East, GCC countries have strict border regulations which has ensured minimal counterfeit product penetration. Moreover, strict commercial legislation in countries such as Saudi Arabia and UAE has driven the market.
- Africa is a major victim of counterfeit drugs. Poverty stricken countries in this region are reliant on medical aid from other regions. Lack of awareness has resulted in a booming counterfeit market. With increasing economic growth in the region and rising literacy rate, the anti-counterfeit packaging market is projected to grow in this region.
Geographies covered
North America, United States, Canada, Europe, United Kingdom, Germany, France, Italy, Spain, Russia, Rest of Europe, Asia Pacific, China, India, Japan, South Korea, ASEAN, Australia, Rest of Asia Pacific, Latin America, Brazil, Mexico, Argentina, Rest of Latin America, Middle East & Africa, GCC Countries, South Africa, Rest of Middle East, Africa |
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