ANTI-COUNTERFEIT PACKAGING MARKET ANALYSIS

Market News

Key Developments:

• In July 2019, Amazon expanded their Transparency anti-counterfeit codes to India, Europe, and Canada. Amazon had first launched Transparency anti-counterfeit codes in the United States to counter counterfeit e-commerce products.
• In June 2017, TruTag Technologies, a leading authentication and technology solution provider, had developed microtags or “TruTags,” dust-sized particles which can be fused into labels/packaging or into the devices and drugs. The microtags are made from high-purity silica which can carry a large amount of digital information which can then be used for product authentication, identification, traceability, etc.
• In April 2016, Applied DNA Sciences Inc. (ADNAS), had partnered with Nissha Printing Company and KishuGiken Kogyo Co. Ltd. (KGK) to develop their SigNature DNA markers. These markers were developed to fight counterfeit products by using it in packaging materials and on pharmaceutical tablets.
• In December 2015, Nutritional Brands, a U.S. based company, had started using holographic, tamper-evident films across their product portfolio in order to counter counterfeit products.
• In July 2015, Constantia Flexibles had announced a new tamper-evident opening system called Constantia TEOS for packages enclosing medical devices. This system was developed for syringes housing TNF Blockers (tumor necrosis factor inhibitors).