ANTI AGING PRODUCTS MARKET ANALYSIS
The market for anti-ageing products remains highly competitive due to presence of several small and large market players competing for market share. Large companies such Allergen, Estée Lauder’s, Beiersdof, and L’Oreal are venturing into more diversified distribution and revenue segments such as dehydration, dryness, dullness and wrinkles to sustain competitive advantage over small companies such Costaderm, Vicinazia trading, and Ostium Cosmetiques, which are providing superior customers service and proprietary products features to acquire new customers. For instance, in 2017, L'Oréal S.A. acquired CeraVe, AcneFree, and Ambi skin-care brands for US$ 1.3 billion.
Global players in the anti-aging products market include Unilever, Revlon, Beiersdorf, Photomedex Inc., Estee Lauder, Johnson and Johnson, Orlaneand L’Oreal, Avon Products, Coty, Lotus Herbals, Rachel K Cosmetics, and Clarins.
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