ANTI-ACNE COSMETICS MARKET ANALYSIS

Anti-acne Cosmetics Market, By Product Type (Moisturizers, Anti-acne Cream, Face Wash, Masks/Packs, and Others), By Gender (Female and Male), By Price Range (Economic and Premium), By Formulation (Organic and Inorganic), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Stores, Pharmacy/Drug Stores, and Others), and By Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) -

Published In : Jan 2023
Code : CMI3087
Pages :110
Formats :
Excel and PDF
Industry : Consumer Goods

Market Challenges And Opportunities

Drivers

There has been rising demand for cosmetic products across the globe that has further led to an increasing threat of new entrants in the market. Considering this, advertisements have been one of the chief marketing strategies to cope with the increasing competition in the market. The rising emphasis on advertising and new promotional activities for the sales of anti-acne products have helped in creating awareness among the consumers and has led to higher sales.

For instance, in 2017, Neutrogena wanted to launch its first Light Therapy Acne Mask and the company opted for digital marketing of the product through YouTube. It was the first time that the company filmed a male teen internet influencer for its advertisement campaign. The company also experienced rising awareness of the brand by around 13 times that led to higher demand for the anti-acne product.

Anti-acne Cosmetics Market Report Snapshots