ANTI-ACNE COSMETICS MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

There has been rising demand for cosmetic products across the globe that has further led to an increasing threat of new entrants in the market. Considering this, advertisements have been one of the chief marketing strategies to cope with the increasing competition in the market. The rising emphasis on advertising and new promotional activities for the sales of anti-acne products have helped in creating awareness among the consumers and has led to higher sales. 

For instance, in 2017, Neutrogena wanted to launch its first Light Therapy Acne Mask and the company opted for digital marketing of the product through YouTube. It was the first time that the company filmed a male teen internet influencer for its advertisement campaign. The company also experienced rising awareness of the brand by around 13 times that led to higher demand for the anti acne product.

The increasing number of working female population is resulting in high demand for anti acne \ product. Female employees working across various industries are concerned about their appearance, which is expected to drive demand for anti-acne cosmetics. For instance, according to the World Bank, in Canada, the female labor force was 47.15% of the total labor force in 2016 and increased to 47.27 % in 2018.

Although there is high demand for anti-acne products globally, there has been noticeable side effects of the products. The anti-acne products are available in both organic and conventional types. The conventional products include chemicals that might prove to be harmful and cause side effects.

For instance, the conventional anti-acne products consist of a chemical known as isopropyl myristate and its various other derivatives such as isopropyl palmitate, isopropyl isostearate, decyl oleate, and others. These chemicals, when over used are known to cause various side effects such as itching of skin and others. The chemicals are known to be comedogenic, meaning it can cause pimples on the acne prone skin.

• Use of chemicals with side effects