Market Challenges And Opportunities

Market Drivers

Increasing inclination of the populace towards self-medication supplemented by growing availability of over-the-counter products in convenient to use sachets is a prevalent trend observed in the market. This trend is expected to continue over the forecast period, in turn fueling market growth.

Increasing incidence of acid reflux in North America fueling growth of the antacid medications market

Increasing trend of self-medication consequently fuels demand for OTC digestive products for treatment of gastrointestinal distress. Antacids are used to neutralize acidity and thus, are expected to lead to rampant increase in demand for the same in North America due to rising incidence of gastroesophageal reflux disease (GERD) in the region. According to a study conducted by American Gastroenterological Association and published in International Foundation for Functional in February 2016, approximately one-third of the population in U.S. suffers from GERD. According to a study published in National Center for Biotechnology Information (NCBI) in June 2014, the range of GERD prevalence was 18.1%–27.8% in North America, 8.7%–33.1% in the Middle East, 8.8%–25.9% in Europe, 2.5%–7.8% in East Asia, and 11.6% in Australia. Increasing prevalence of GERD creates a favorable environment growth of the antacid medications market.