ANIONIC SURFACTANTS MARKET ANALYSIS
Market Outlook:-
Asia Pacific holds dominant position in the anionic surfactants market, in personal care industry and is expected to be the fastest growing region during the forecast period. This dominance of Asia Pacific region is mainly due to the increasing population. Anionic surfactant is mainly used as a foaming agent in cosmetics and personal care products such as shampoo, body wash, and others. A significant growth in personal care market is expected to boost growth of the anionic surfactants market in the region during the forecast period. For instance, India’s beauty and grooming market is expected to reach US$ 20 billion by 2025, from 6.5 million in 2015, according to the India Brand Equity Foundation.
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