ANIONIC SURFACTANTS MARKET ANALYSIS

Surfactants are surface active agents, categorized as cationic surfactants, anionic surfactants, amphoteric surfactants, and nonionic surfactants. Anionic surfactants contain sulfonates, dispersants, carboxylates, sulfates, or phosphates. Anionic surfactants find applications in various products such as carpet cleaners, shampoos, encapsulation products, wetting agents, foaming agents, laundry detergents, dishwasher detergents, and others.

Market Dynamics:-

Anionic surfactants find applications in pharmaceuticals, construction, and others. Demand and consumption of anionic surfactant is increasing because of their lower cost, easy availability, and wider application range than other surfactants. Among product type, sodium lauryl sulfate is most commonly used in the paint industry for stabilizing an emulsion. According to World Paint & Coatings Industry Association (WPCIA), the global market for paint and coating industry increased to US$ 164.9 billion in 2018, up by 4.9%, from US$ 157.2 billion in 2017. A significant growth in construction industry and urbanization is expected to boost growth of the paints and coatings market. This would increase the demand for anionic surfactants and in turn drive growth of the global anionic surfactants market.

Anionic surfactants have negative properties which may affect the market growth. For instance, the pharmaceutical industry and stringent government regulations regarding personal care products may hamper the market growth, since anionic surfactants are skin irritants.

Market Outlook:-

Asia Pacific holds dominant position in the anionic surfactants market, in personal care industry and is expected to be the fastest growing region during the forecast period. This dominance of Asia Pacific region is mainly due to the increasing population. Anionic surfactant is mainly used as a foaming agent in cosmetics and personal care products such as shampoo, body wash, and others. A significant growth in personal care market is expected to boost growth of the anionic surfactants market in the region during the forecast period. For instance, India’s beauty and grooming market is expected to reach US$ 20 billion by 2025, from 6.5 million in 2015, according to the India Brand Equity Foundation.

Key Players:-

Key players operating in the anionic surfactants market include BASF, 3M Inc., KAO Corporation, Shanghai Jinshan Chemical, Unilever, Uniquema, Pilot chemical, Rhodia Incorporated, Jilin Petrochemical, Fushun Haoyuan Chemical, Tomah Products, Haian Petrochemical, Degussa Corporation, Stepan Company, DowDupont, Akzo Nobel, Procter & Gamble, Cognis Corporation, Clariant Corporation, Croda Incorporated, Tongxiang Henglong, and others.

Market Taxonomy:-

On the basis of product type, the global anionic surfactants market is segmented into:

• Alkyl benzene sulfonate
• Alkyl naphthalene sulfonates
• Sarcosinates
• Lauryl sulfates
• Phosphate ester
• Lignosulfonate
• Others

On the basis of application, the global anionic surfactants market is segmented into:

• Oil and gas
• Construction
• Homecare
• Personal care
• Agrochemicals
• Paints and Coatings
• Others

On the basis of region, the global anionic surfactants market is segmented into:

• Europe
  • Germany
  • Spain
  • U.K.
  • Italy
  • France
  • Russia
  • Rest of Europe
• North America
  • U.S.
  • Mexico
  • Canada
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Australia
  • Rest of Asia Pacific
• Middle East
• Africa

Anionic Surfactants Market Key Developments:

• In September 2018, Lion Corporation, a Japanese company based in Thailand announced its plans to expand its anionic surfactant production factory situated in Sriracha, Thailand. The expansion contract is given to the Desmet Ballestra Group which includes installation of a new 5.000 Kg/h sulphonation plant, which is expected to increase the overall factory capacity to 120.000 ton/y.
• In February 2019, Sirius International BV introduced two new 100% bio based surfactants, sodium lauryl ether sulfate (SLES), and ethoxylated fatty alcohols (EFA). Sirius offers bio based ‘Ethoxybrite SLES’ which is a commonly used anionic surfactant in beauty and personal care products. This SLES is derived from palm kernel oil.
• In October 2019, BASF launched new surfactant Texapon SFA at the SEPAWA Congress 2019, Berlin which has been developed by RSPO-certified renewable resources. Texapon SFA is sustainable and biodegradable anionic surfactant. This surfactant finds application in personal care products which is expected to offer creamy, sulphate-free, stable, and mild foams.