ANIME MARKET ANALYSIS

Market News

Global Anime Market: Key Developments

In March 2019, Sunrise Inc. announced the establishment of a new company named Sunrise Beyond. The company was focused on the production of animated screen content and managing rights.

In October 2018, Sunrise Inc. announced the launch of its own music label named Sunrise Music Label. The music label was launched with an aim to produce music and expand the company’s existing music business.

In July 2020, Studio Ghibli, Inc. announced that the Isao Takahata Exhibition, will be held in Okayama and Nagoya starting from 1st August, 2020. The exhibition was scheduled in spring; however, it was delayed for an indefinite period.

In February 2022, PUBG Mobile, one of the world’s most popular mobile games, has announced a brand new partnership with the iconic anime series DRAGON BALL, as Dragon Ball Super: SUPER HERO releases in cinemas worldwide.

In April 2020, Studio Ghibli, Inc. announced that the opening of Ghibli Expo- Ghibli Park has been postponed for an indefinite period. The opening was scheduled to be held from 25th June to 6th September 2020, however, owing to the spread of novel coronavirus, the opening has been postponed.

In April 2020, Pierrot, Co. Ltd. announced a strategic partnership with KLab Inc., a smartphone game publisher. The partnership will allow KLab Inc. to adapt Pierrot, Co. Ltd.’s video content into mobile games, and merchandise.

In February 2023, Lush launches “LUSH x ONE PIECE”, a collaboration with the globally recognised Japanese anime, ONE PIECE to celebrate the joy of bathing and ONE PIECE’s 25th anniversary.