ANIME MARKET ANALYSIS

The global anime market size was valued at US$ 27.65 Billion in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 17.1% from 2023 to 2030. The major factors driving the growth anime market are growing popularity of the animated movies among people, increasing disposable income, increased internet penetration, and availability of a wide range of streaming services. Moreover, the increasing adoption of technology in developing countries is further fueling the growth of anime market.

Global Anime Market: Regional Insights

Based on geography, the global anime market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Asia Pacific is expected to dominate the global anime market over the forecast period owing to the rising popularity of anime content among young individuals in countries like China and India. Also, Japan is known as the hub for animation and VFX studios because has more than 600 animation studios, with more than 500 anime studios in Tokyo alone. Europe is expected to witness fastest growth in the near future owing to the growing sale of anime merchandise and rising fan base and popularity of anime content.

Figure 1. Global Anime Market, By Region, 2023

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Global Anime Market Drivers:

Growing sale of anime content across the globe to propel market growth

The popularity of anime has raised investments and technological improvements in the industry. The demand for the entertainment genre is on the rise owing to growing consumer awareness regarding the benefits of anime films and video games. Moreover, the growing popularity of manga is another key driver fuelling market growth.

Growing internet penetration to fuel market growth

The anime movies are gaining significant traction due to the growing penetration of internet. International Telecommunication Union estimates that approximately 5.3 billion people – or 66 per cent of the world’s population – are using the Internet in 2022. This represents an increase of 24 per cent since 2019, with 1.1 billion people estimated to have come online during that period.

Global Anime Market Opportunities:

Growing popularity of anime video games to provide significant market growth opportunities. For instance, May 2023, Crunchyroll Games has introduced The Eminence in Shadow: Master of Garden on Windows PC. Across three platforms, players can dive into the Seven Shadow Chronicles for official story content, build the team and take on the Cult of Diablos. The game is downloadable worldwide on the official website and features cross-platform play and progression with Apple Store and Google Play.

Technological advancement in the anime market is expected to bring bright market opportunities. For instance, advent of 3D modeling, it is being used to minimize production costs and experiment with innovative storyboarding processes. Moreover, it also has been utilized to create a more immersive experience for audiences. Furthermore, 3D modeling is widely used in a variety of applications, such as video games, marketing, and CAD design.

Global Anime Market Trends:

Increasing disposable income and changing lifestyle of consumers

Rising consumption of animation content among millennials around the globe is expanding scope of anime market. Moreover, rising disposable incomes and increased internet penetration rates are also contributing to the market growth.

Growing investment in advancement technology

Key players in the market are increasing investment for adopting advanced technology in the making of anime. For instance, in June 2019, A Galaxy Digital fund led a $1.8 Billion seed funding round for a blockchain-based gaming rewards program, which uses blockchain-based quizzes to engage players.

Global Anime Market Restraints:

Low budget and shortage of skilled animators to hamper market growth

The shortage of artists due to low pay and extended working hours is a key factor expected to hamper the market growth. For instance, according to the Japanese Animation Creators Association (JACA), on an average, an animator in Japan earns US$ 10,000 per year in their 20s, US$ 19,000 in their 30s, and US$ 31,000 in their 40s - 50s. Moreover, as per the Teikoku Databank report in 2016, the revenue has dropped to 40 percentage over the 10 years for the animation studios professions.          

Negative impact of COVID-19 on the global economy                    

The COVID-19 pandemic had negatively impacted the animated television programs, they were either canceled or postponed due to the imposed of lockdown and social-distancing policies.

Figure 2. Global Anime Market, By Type, 2023

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Global Anime Market Segmentation:

The global anime market report is segmented into Type and Region

Based on Type, the market is segmented into T.V., Mobile, Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, and Live Entertainment. Out of which, Merchandising is expected to dominate the global market over the forecast period and this is attributed to the increasing demand for anime merchandise products, such as t-shirts, figurines, posters, and key chains among the younger population.

Movie segment is also expected to witness significant growth in the near future and this is owing to the fact that movies can significant impact on the overall industry and perception of viewers regarding the animation.

Global Anime Market: Key Developments

In March 2019, Sunrise Inc. announced the establishment of a new company named Sunrise Beyond. The company was focused on the production of animated screen content and managing rights.

In October 2018, Sunrise Inc. announced the launch of its own music label named Sunrise Music Label. The music label was launched with an aim to produce music and expand the company’s existing music business.

In July 2020, Studio Ghibli, Inc. announced that the Isao Takahata Exhibition, will be held in Okayama and Nagoya starting from 1st August, 2020. The exhibition was scheduled in spring; however, it was delayed for an indefinite period.

In February 2022, PUBG Mobile, one of the world’s most popular mobile games, has announced a brand new partnership with the iconic anime series DRAGON BALL, as Dragon Ball Super: SUPER HERO releases in cinemas worldwide.

In April 2020, Studio Ghibli, Inc. announced that the opening of Ghibli Expo- Ghibli Park has been postponed for an indefinite period. The opening was scheduled to be held from 25th June to 6th September 2020, however, owing to the spread of novel coronavirus, the opening has been postponed.

In April 2020, Pierrot, Co. Ltd. announced a strategic partnership with KLab Inc., a smartphone game publisher. The partnership will allow KLab Inc. to adapt Pierrot, Co. Ltd.’s video content into mobile games, and merchandise.

In February 2023, Lush launches “LUSH x ONE PIECE”, a collaboration with the globally recognised Japanese anime, ONE PIECE to celebrate the joy of bathing and ONE PIECE’s 25th anniversary.

Global Anime Market: Key Companies Insights

The global anime market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd.

*Definition: Anime is an animation style that draws inspiration from Japanese culture. The hand-drawn images and digital animations combine to form a distinct visual language that has found popularity globally.