ANIMATION AND VFX MARKET ANALYSIS

Regional Analysis

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North America has been the dominant region in the global animation and VFX market. The region is expected to account for 39.1% of the market share in 2024. Major studios like Disney, Pixar, DreamWorks Animation, etc. are headquartered in the U.S. and have produced some of the most successful animated films globally. The region also has a strong presence of VFX and animation firms like ILM, Digital Domain, and Rhythm & Hues which have worked on several big-budget Hollywood movies. With a thriving entertainment industry, skilled workforce, and supportive policies, North America provides filmmakers with all necessary resources to create high-quality animated content. Major sports leagues in the U.S. and Canada also hire animation studios for creating explainer and promotional videos. The presence of large media companies has continuously generated more animation projects in the region.

Asia Pacific has emerged as the fastest-growing market for animation and VFX in recent years, especially countries like India, China, and South Korea. Lower production costs have lured many international studios to outsource work to the region. Countries like India offer tax incentives for visual effects work, supporting the growth of local studios. To cater to the rising domestic demand, many Asian production houses are investing in original animated content for films and TV. China's expanding movie industry has seen the release of several Chinese animated films that were huge commercial successes both locally and internationally. South Korea's cultural influence through K-pop and K-dramas has boosted the growth of its animation studios. With rising incomes, Asia Pacific is witnessing a surge in theatrical and digital consumption of animated features, fueling further investments in production capabilities.