Market Challenges And Opportunities

Animal nutrition focuses on dietary needs of animals, chiefly those in food production and agriculture, however also in aquariums, zoos, and wildlife management. Animal nutrition is important for the productivity and health of agricultural animals. Various organizations and programs such as the National Animal Nutrition Program (NANP) serves as a medium to identify high-priority animal nutrition concerns. These organizations offers a systemic and integrated approach to assemble, collect, share, synthesize and publicize science-based information and educational tools on animal nutrition that increases high-priority research among agricultural species. Several governments are implementing systems that redefine the roles of industry and government in delivering safe nutrition to animals. In 2004, the FAO/WHO Codex Alimentarius Commission approved a Code of Practice on Good Animal Feeding. The manual gives complete and updated information and practical guidelines to help producers and stakeholders know about the production and distribution chain to comply with the regulatory framework.

Growing demand for safe and healthy animal food, restrictions on the use of antibiotics, increasing awareness among producers regarding animal health are major factors driving animal nutrition market growth.

Urbanization is a major driving factor supporting demand for livestock products due to improvements in infrastructure, including cold chains, which allow trade in fresh goods.