Market Challenges And Opportunities

Supportive government regulations regarding work safety fueling market growth

The government regulations for work area safety is a key driver for promoting the use of anesthesia gas scavenging system. For instance, The Occupational Safety and Health Act requires employers to comply with hazard-specific safety and health standards. Also, employers must provide their employees with a workplace free from recognized hazards likely to cause death or serious physical harm under Section 5(a) (1), the General Duty Clause of the Act of Occupational Safety and Health Administration 1970.

Low awareness in emerging economies hampering market growth

The technology used for the scavenging system has not changed in 30 years, though the current systems are reasonably safe and they require 24 hour running large pumps per day. Energy cost savings to the hospital delivered through installation of DGSS may generate a return on investment within three years. There could be significant changes by direct installation and one to one direct marketing of this system in the market. The use of utility rebates will be beneficial which will reduce the perceived cost barrier. The marketers may use the storytelling, follow up, technical assistance for the longer benefits. The marketers should develop the compelling marketing material that will helps to address the target audience and will make the business case. The enrollment technique and customer education can be used to let the customer aware about the product and its use.