AMBULATORY BLOOD PRESSURE MONITORS MARKET ANALYSIS

Market Challenges And Opportunities

Global Ambulatory Blood Pressure Monitors Market Drivers:

• Rising prevalence of hypertension: Rising prevalence of hypertension or high blood pressure is a major risk factor driving the growth of the global ambulatory blood pressure monitors market. For instance, according to data published by World Health Organization (WHO) in March 2023, an estimated 1.28 billion adults aged 30–79 years worldwide have hypertension, most (two-thirds) living in low- and middle-income countries
• Rising awareness about ambulatory blood pressure monitoring (ABPM) benefits: Rising awareness about the benefits of ambulatory blood pressure monitoring (ABPM) is a key factor driving the growth of the global ambulatory blood pressure monitors market. ABPM provides a more comprehensive picture of an individual's blood pressure over an extended period of time. Unlike conventional blood pressure readings taken in a clinical setting, which may be elevated due to visit-related anxiety known as white coat hypertension, ABPM enables monitoring of blood pressure during normal daily activities and periods of rest. This helps detect masked hypertension which cannot be picked up through conventional measurement methods and poses health risks. More healthcare professionals are recognizing the value of ABPM in improving cardiovascular risk-stratification and management of hypertension. Medical guidelines from bodies like the American Heart Association recommend use of ABPM for confirmation of diagnoses in certain cases.
• Growing geriatric population: Rising geriatric demographic is a key driver for growing adoption of ambulatory blood pressure monitors (ABPM). ABPM allows continuous monitoring of an individual's blood pressure over extended period outside of a clinical setting. It provides valuable insights into hypertension that may remain undetected during routine clinic visits. For example, nocturnal hypertension identified through ABPM has been associated with increased risk of cardiovascular events. ABPM helps in accurate diagnosis of various conditions like white-coat hypertension, masked hypertension, and others which commonly occur in elderly population. It also facilitates effective evaluation of antihypertensive treatment response.
• Technological advancements in BP monitoring devices: Technological advancements are significantly driving the growth of ambulatory blood pressure monitor (ABPM) market. ABPMs help improve hypertension diagnosis and management by enabling continuous monitoring of blood pressure throughout the day and night over 24-48 hour periods. Advancements like smaller, lightweight and wearable devices have made ABPM more convenient for long-term use. They can easily be worn under clothes and allow patients to go about their normal activities. This has helped increase adoption among those needing frequent monitoring.

Global Ambulatory Blood Pressure Monitors Market Opportunities

• Untapped emerging markets: Untapped emerging markets have immense potential to become a great opportunity for growth in the ambulatory blood pressure monitor market. Countries like India, Indonesia, Brazil, Mexico, and parts of Africa are experiencing rapid economic development and rise in income levels. Countries like China, India, and Brazil with huge population bases and growing middle class are witnessing growing incidences of hypertension due to genetic predisposition and changes in diet and lifestyle towards processed food, less physical activity, obesity and stress. This has created a heavy burden on public healthcare and increased demand for monitoring devices to facilitate self-care at home to reduce pressure on hospitals and clinics
• Integration of mHealth with ABPM devices: The integration of mobile health (mHealth) technologies with ambulatory blood pressure monitoring (ABPM) devices offers tremendous potential for the ABPM market in the near future. As high blood pressure has become a growing public health problem worldwide, advanced monitoring outside of clinical settings is crucial to improve management. Combining ABPM's ability to capture multi-day BP readings with mHealth's connectivity allows clinicians to remotely track patients and identify irregularities in near real-time. This helps optimize treatment regimens and lifestyle interventions.
• Product launches: Product launches by leading companies have strong potential to drive growth in the global ambulatory blood pressure monitors market. As lifestyle-related conditions like hypertension rise globally, major players are introducing next-generation monitors with advanced features. For instance, in July 2022, CardiAI Inc., a medical device research and development (R&D) organization that develops medical diagnostic devices and software, globally launched & initiated their distribution of their brand new 24-hour ambulatory blood pressure monitoring system. BPAro is a compact, portable, German-manufactured, self-monitoring blood pressure device that uses Bluetooth for wireless data collection, which is uploaded to a secure cloud database. The device provides blood pressure monitoring for evidence-based healthcare by synchronizing patient and physician, resulting in real-time, without delay. BPAro measures and automatically records patient blood pressure at regular programmed intervals

• By Product Type: Wrist Monitors, and Arm Monitors
• By End User: Hospitals, Clinics, Ambulatory Surgical Centers, Home Care Settings, and Others