ALUNITE MARKET ANALYSIS
Market Dynamics
Increasing in personal care and cosmetic industry is a major factor for boost the demand for alunite, owing to its abilities as deodorant. Alunite is majorly used in personal care products as antiperspirant. It does not lead to allergy, skin irritation, appearance of stains on cloths, as it does not contain oil and coloring components. For instance, according to Indian Brand Equity Foundation (IBEF), the annual growth rate of the Indian deodorant market is 18.0%, which was valued at US$ 83.0 million in 2009 and it had grown up to US$ 382.2 million in 2014.
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