ALTAPHARMA MARKET ANALYSIS

Altapharma Market, By Product Categories (Vitamins and Minerals, Dietary Supplements, Herbal and Natural Products, Baby and Child Nutrition, Beauty and Skincare Supplements, and Others (Specialty Health Products, Sports Nutrition, among others)), By Application (Immune Support, Bone and Joint Health, Heart Health, Energy and Vitality, Skin and Hair Health, and Others (Cognitive Health, Digestive Health, among others)), By Age Group (Children, Adult, and Geriatric), By Packaging Types (Bottles and Jars, Blister Packs, Sachets and Stick Packs, Liquid Formulations, and Softgels and Capsules), By Packaging Size (Single-Dose Packets, Small Medium and Large Bottles, and Bulk Packs), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, E-commerce, Others (Health and Wellness Stores, Specialty Nutrition Stores, among others)), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Global Altapharma Market- Recent Developments

New product launches

In February 2022, Amway India a goods manufacturing company launched nutrition supplement in trendy, tasty, convenient and simplified format like flavourable gummies and mouth dissolving jelly strips under its flagship brand nutrilite
On March 23, 2023, ChildLife Essentials a dietary supplements company launched new organic liquid elderberry supplement for kid’s immune health. This formula is specifically designed to support kids' immune health and promote overall wellness.
In December 2021, Danone a food company launched Protinex Diabetes Care to address the nutritional needs of Indians with diabetes. This product provides adequate protein and fiber, which are important nutrients in managing blood sugar levels.

Acquisitions and Partnerships

In November 2020, Unilever a consumer packaged goods company acquired SmartyPants Vitamins a U.S.‐based vitamin, mineral & supplement company. This acquisition increased Unilever's portfolio of brands (Horlicks, OLLY, Equilibra and Liquid I.V) in the functional nutrition and supplement segment.
In November 2020, New Mountain Capital, LLC a investment firm acquired Natrol, a leading vitamins, minerals and supplements brand that focuses on sleep, mood & stress and brain health