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Increasing Prevalence of Allergic RhinitisGrowing industrialization and urbanization have led to higher concentrations of outdoor allergens like pollen, mold, dust, and animal dander in the air. At the same time, people are spending more time indoors where indoor allergens from furnishings, cleaning products, and other materials are present. This has increased individual's exposure and susceptibility to develop allergic rhinitis. Thus, the increasing prevalence of allergic rhinitis boosts the demand for effective treatment which is expected to drive the market growth over the forecast period. For instance, according to the World Allergy Organization report in October 2020, over 400 million people suffer from allergic rhinitis around the world, which to a large extent remains underdiagnosed and undertreated. In the U.S., it affects between 10-30% of the adult general population and up to 40% of children, making it the fifth most common chronic disease.
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