Regional Analysis

Regional Analysis

Europe is reported to have highest number of population consuming beer. Alcoholic beverages market in this region is led by France, followed by Germany, Italy, UK, and others. The high consumption rate of alcohol has also been recorded in the economies such as Estonia, Belarus, and Lithuania in this region. According to the World Bank Group, in 2015, Belarus consumed 17.1 liters per person per capita as compared to world average of 6.3 liters per person per capita.

North America is gaining significant traction in alcoholic beverage market, owing to increasing trend of alcohol consumption in young-adult people, which increases demand for high-quality alcoholic beverages. According to National Institute on Alcohol Abuse and Alcoholism (NIAAA), in 2015, around 6.2 percent of adult population were reported to be consuming alcoholic beverages in the U.S

India and China are projected to witness high demand for alcoholic beverages over the forecast period, owing to substantial growth in the disposable income, increasing population, and inclination of young generation towards the western culture. Availability of local spirits such as baijiu in China is propelling the growth of alcoholic beverages in Asia Pacific region.