ALCOHOLIC BEVERAGES MARKET ANALYSIS
Increasing number of adult and young population and high disposable income of the consumers are the major factors driving growth of the market. Innovation in product due to high demand for alcoholic beverages with changing taste and preferences is key factor for growth of this industry. Advancement in the distribution channels such as availability of separate counter for females, outlet on airports, online sales, and growing tourism sector are some of the factors boosting growth of market.
Consumption of alcoholic beverages in a limited quantity is associated with reduced risk of cardiovascular diseases. Furthermore, consumption of red wine reduces the risk of heart diseases and burns fat. Therefore, introduction of varieties among beer and spirits is expected to create lucrative opportunity for growth of the alcoholic beverages market.
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