ALCOHOLIC BEVERAGES MARKET ANALYSIS
For instance, in October 2016, Anheuser-Busch InBev SA/NV acquired SABMiller, U.K. based brewing and beverage manufacturer. After the acquisition, the new company’s annual sale is expected to boost from US$44 billion to US$55 billion.
In April 2018, Bacardi Limited acquired Patrón Spirits International AG and its PATRÓN brand, the world’s top-selling super-premium tequila. This acquisition helped Bacardi Limited to expand its super-premium tequila business in global market.
For instance, in April 2019, Bacardi Limited launched a lime-flavoured version of rum in the United States. The lime flavoured rum has 32% alcohol by volume. This new product is estimated to expand its product portfolio in North American market.
In April 2014, Suntory Holdings acquired Beam Inc. with outstanding shares of Beam for US$83.50 per share, the company renamed as Beam Suntory Inc. This new company is expected to create strong position in global alcoholic spirit and beverage market.
For instance, in December 2018, Constellation Brands, Inc. a leading beverage alcohol company invested US$ 100 million in two specialty beverage companies: Austin Cocktails and Vivify Beverages. This investment is expected to drive incremental growth of business, deepen consumer knowledge base, and broaden pipeline of ideas and talent of Constellation Brands, Inc.
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