ALCOHOL MARKET ANALYSIS

Regional Analysis

Market Outlook

North America is expected to lead the alcohol market owing to increasing preference for ethanol as a fuel, over other conventional fuels. Furthermore, environmental regulations in the region and increasing government initiatives regarding the use of bio-fuels to curb pollution is driving demand for ethanol in the automobile industry, which in turn is estimated to have a positive effect on the North America alcohol market.

Asia Pacific is estimated to account for significant market share over the forecast period due to factors such as increasing influence of the western culture on the lifestyle and habits of the population. Also, increasing disposable income and rapid industrialization in emerging economies such as India and China is facilitating demand in the alcohol market. Moreover, rising environmental concerns in addition to rising cost of raw materials is resulting in an increasing demand for bio-fuels in the region. Demand for ethanol from various end use industries such as pharmaceuticals, automotive, personal care, and food and beverages is propelling growth of the Asia Pacific alcohol market.