Market News
Although alcohol-free cosmetics is a rising trend, a major share of the population around the world is still unaware of the benefits of these products. New product launches in different segments such as fragrance, skincare, and hair care are expected to increase the awareness of alcohol-free cosmetics as well as provide better choices in product line for consumers. For instance, in Jan 2019, TreeWear, an India-based company that provides environment-friendly clothing and personal care products, launched its alcohol-free hand sanitizer range.
Leading companies in the global alcohol-free market are focusing on various strategies such as mergers and acquisitions to expand their market presence globally. For instance, in Aug 2019, Shiseido, a Japan-based company that provides personal care products and cosmetics globally, acquired Drunk Elephant,a U.S.-based manufacturer of skincare products.
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