AIRLESS PACKAGING MARKET ANALYSIS

Airless Packaging Market Size and Trends

The airless packaging market is estimated to be valued at USD 6.72 Bn in 2024 and is expected to reach USD 10.18 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.

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The airless packaging market is expected to witness positive growth over the forecast period. The key factors driving the growth of this market include rising awareness about hygienic and contamination-free packaging solutions and increasing demand from the personal care and cosmetics industry. Airless packaging helps protect products from external contamination and prevents the leakage, spillage, and wastage of products. It keeps products fresh for a longer time without requiring preservatives and helps increase the product shelf life. Moreover, growing preference for compact and portable packaging solutions are also fueling the demand for airless packaging in various industries like healthcare and food & beverages.

Ease of use and portability

The airless packaging system provides great convenience to consumers as it eliminates the need to pump or squeeze the product container in order to dispense the content. With airless packaging, one simply needs to press the nozzle to release the desired amount of product in a clean and mess-free manner. This prevents accidental squeezing that could cause wastage of product. The package shape and size can also be customized as per the product attributes and desired volume, which makes handling and storage very convenient.

Furthermore, the lightweight and compact design of airless containers make them highly portable. Travel-sized airless bottles are a huge hit in the cosmetic industry as consumers prefer packing minimally while travelling. Airless packaging gives the freedom to carry one's daily skincare or makeup essentials discreetly without worrying about spills or leaks. Sports personalities appreciate the portability of airless squeeze tubes to carry nutrition supplements or pain relief balms while on the go. With their leak proof nature, airless containers can even survive the bounces and jerks experienced in carry-on luggage or backpack during transit. Their portability makes them a natural choice for on-the-go lifestyles adopted by millennials and generation Z consumers.

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Extended shelf life

Unlike conventional packaging types that rely on the entrapment of air inside the headspace to dispense products, airless systems do not provide entry to air and other external contaminants once the package is sealed. This property effectively helps preserve the quality and integrity of even the most sensitive formulations that are prone to degradation upon exposure to oxygen, moisture and microbes. Products containing natural extracts and active ingredients have better stability and extended shelf life when packaged in airless containers.

Furthermore, the pinch technology employed in airless dispensing prevents wastage by extracting every last drop of product from the package. Consumers appreciate getting full value for money without any leftover residue. Manufacturers also save significantly on production overheads by minimizing giveaways. This translates to freshness assurance for longer durations till the package is completely emptied. The barrier against external factors ensures brand loyalty gets strengthened as consumers continue receiving consistent performance from products well past their usual expiration dates.