AIR TREATMENT PRODUCTS MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics- Restraints

1. Low adoption in emerging regions is expected to hamper the global air treatment products market growth over the forecast period

According to the World Health Organization (WHO), Beijing, China was the most polluted city in the world with 13 cities in India among the 20 most polluted cities worldwide. Furthermore, the WHO has raised red flags in India over degrading air quality. However, penetration of air purifiers and other air treatment products in the market is low in this region. The air purifiers market in India has grown over the last few years, albeit at a slow pace. Most customers of the products are commercial spaces, offices, institutions, and luxury hotels. Thus, the lack of adoption in emerging economies is expected to hamper the global air treatment products market growth over the forecast period.

2. Rising consumer distrust due to false advertising is expected to restrain growth of the global air treatment market during the forecast period

Marketing plays a vital role in the sales of air treatment products market. However, exaggerated marketing has led to confusion among consumers in developed countries. The market has offers a number of options to consumers in terms of sizes and prices of air treatment products. This has resulted in misleading customers in buying the products. Therefore, these factors are expected to restrain growth of the global air treatment market during the forecast period.

Market Opportunities

1. Healthcare and hospitality sectors can provide major business opportunities in the global air treatment market

Healthcare and hospitality sector has emerged as a major target for air treatment products companies. Air treatment products have become the primary suite of equipment for any healthcare facility. With increasing number of patients in hospitals, concerns for healthcare-acquired infections (HAI) have been growing in the recent past, especially for caregivers such as doctors, nurses, other hospital staff, and those accompanying patients. According to the American College of Allergy, Asthma & Immunology (ACAAI), in 2010, 75% of Allergists in the U.S. recommended air purifiers to their patients as part of an overall allergy/asthma treatment program.

2. Rising indoor air quality programs can present lucrative growth opportunities in the global air treatment market

Indoor air pollutants are unwanted and harmful materials. According to the U.S. Environmental Protection Agency, indoor air pollutants, which mainly comprise particulate matter and gaseous pollutants, are among the top five causes of environmental and health risks. In the recent past, an increasing number of scientific studies have indicated that the air inside homes can be as polluted as the air outdoors. Hence, governments of various countries are promoting various indoor air quality programs in order to create awareness among people regarding the need for protective measures such as the use of air purifiers in homes. For instance, the U.S. Environmental Protection Agency (EPA) and the U.S. Consumer Product Safety Commission (CPSC) have prepared a safety guide to help people to reduce the levels of indoor air pollution in residences.