AGRICULTURAL TIRES MARKET ANALYSIS

Farmers have less disposable income than in the past due to fluctuating commodity prices and trade issues, thus, reducing their ability to frequently purchase new tires. Low-cost imports from China and other countries squeez tire makers' margins.

Harsh field conditions take a toll on tires, as these must withstand rough terrain, debris, and wide temperature variations. Maintaining traction in various soil and weather conditions poses engineering challenges. However, manufacturing agricultural-specific tires on a large scale remains an issue due to the seasonal and irregular nature of demand.

Market Opportunities: Increasing Demand for Higher-Value Crops

Demand for higher-value crops from specialty agriculture is growing. As farms consolidate and machinery expands, heavier flotation and traction capabilities are needed. Technological advancements in materials and tread design can enhance durability. The development of digital farming practices also enables