AGRICULTURAL EQUIPMENT MARKET ANALYSIS

Market News

Global Agricultural Equipment Market: Key Developments

In June 2023, KUBOTA Corporation, a Japan-based multinational corporation, announced the launch of its new Kubota Vision Series tractors. This tractors are equipped with a variety of advanced safety features including a 360-degree camera system.

In April 2023, Mahindra&Mahindra LTD, an India-based multinational automotive manufacturing corporation, Mahindra Tractors introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The Mahindra OJA is Mahindra&Mahindra’s all-new light-weight global tractor platform, focusing on both domestic and international markets including the U.S., Japan, and South East Asia, and has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D center for Mahindra’s auto and farm sectors.

In March 2023, the U.S. government announced a new program to train farmers on the use of agriculture equipment. The program will provide training on a variety of topics including safety, maintenance, and operation of agriculture equipment.

In January 5, 2023, John Deere, is an American corporation that manufactures agricultural equipment, heavy equipment, forestry machinery, diesel engines, drivetrains used in heavy equipment, and lawn care equipment, company revealed two new technologies, ExactShot and an electric excavator, that will help customers be more productive, profitable, and sustainable. ExactShot allows farmers to reduce the amount of starter fertilizer needed during planting by more than 60%. The technology uses sensors and robotics to place starter fertilizers precisely onto seeds as they are planted in the soil, rather than applying a continuous flow of fertilizer to the entire row of seeds.