AGRICULTURAL COLORANTS MARKET ANALYSIS

Agricultural Colorants MarketSize and Trends

Among product type, the pigment segment is expected to witness significant growth in the global agricultural colorants market and is expected to retain dominant position over the forecast period. This is attributed to development of innovative products and techniques by various manufacturers. For instance, in December 2016, Clariant, introduced Agrocer white pigment preparation at CSS 2016 and Seed Expo, America’s largest seed industry conference. Pigment preparation offers color strength, easy dispersibility, and long shelf life.

Key market players are focused on expanding their pigment production capacities, owing to increasing demand for pigments. For instance, In February 2017, Heubach GmbH announced expansion of its anticorrosive plant in the U.S located near Philadelphia, Pennsylvania by 4,000 tons.

Among application, seed treatment segment witnessed substantial growth in the global agricultural colorants market in 2016, as it offers low-cost crop protection solution. The low prices of major crops such as wheat, corn, and soybean has led to decreased profit margins for farmers. The low dosage nature of seed treatments results in lower use of pesticides and fertilizers translating into significant cost savings for farmers, in turn driving the seed treatment segment growth. Moreover, seed treatment does not require equipment and significant manpower unlike spraying, further fueling the growth of this segment.