AGRICULTURAL COLORANTS MARKET ANALYSIS

Market Challenges And Opportunities

Drivers and Restraints

Increasing demand for agricultural colorants from fertilizer industry to avoid application errors and to differentiate between qualities, is expected to fuel the growth of agricultural colorants market. According to the World Bank Organization, the global consumption of total fertilizer production was 89.78% in 2014 and reached to 94% in 2015.

Furthermore, regulations to use colorants in pesticides treated seeds, to avoid misuse of treated seeds is propelling growth of the agricultural colorants market.  For instance, according to the U. S. Code of Federal Regulations, 40 CFR 153.155 states that pesticide products that are used for treating seeds should contain an U.S Environmental Protection Agency dye to impart unnatural color to seeds, unless exempted under the Federal Food, Drug, and Cosmetic Act for residues of the pesticide.

However, several agricultural colorant manufacturers avoid use of colorant to reduce the overall price of their product, which is one of the restraining factor for the agricultural colorants market growth.