AFTER-SUN PRODUCTS MARKET ANALYSIS

Regional Analysis

• Europe region held highest market share in the global after-sun products market. This is attributed to the significant demand for skin care products such as after-sun products in this region. According to Cosmetics Europe, a trade association for cosmetics and personal care industry in Europe, skin care products held the highest market share with retail sales of US$ 23.71 billion in 2016 in Europe. Furthermore, significant incidences of sun burn is fueling growth of after-sun products market in this region. According to the British Association of Dermatology, 72% of the population in U.K. admitted that they suffered from sunburn in 2014.
• North America region held the second largest share in the global after-sun products market. According to Canadian Community Health Survey, in Canada, 33% of the population above 18 years old had sun burn and 10% of the adults had sunburn that was painful for over one day in 2014. This is increasing the demand for after-sun products in this region as after-sun products provides cooling, hydrating, and soothing effect, which minimizes the pain of sunburn.
• Asia Pacific has lucrative demand for after-sun products, owing to rising consumer awareness of advantages of after-sun products such as reduction of skin peeling caused due to skin tanning. Increasing personal care and cosmetics industries in economies such as China, Korea, and India is fueling the growth of this market. For instance, according to The Associated Chambers of Commerce and Industry of India, personal care industry in India is projected to reach US$ 20 billion by 2025. Significant incidences of diseases such as skin cancer due to exposure to U.V. radiations is propelling the growth of sun protection products in this region.