AFTER-SUN PRODUCTS MARKET ANALYSIS
Increasing awareness of health hazards caused due to prolonged sun exposure such as sunburn, skin-tanning, early aging, and skin cancer is driving growth of the after-sun products market. Rising trend of organic and natural personal care products is increasing the demand for after-sun products containing natural components such as aloe vera, fruit extract, and others. According to the Centre for the Promotion of Imports, natural cosmetics market in Germany grew by 9.2% in 2016 with consumer spending of US$ 1.37 billion in 2016. The development of new packaging technology and products including after-sun sheet masks and sprays is fueling the growth of after-sun products market. For instance, Empack Spraytech Inc. launched Aloe Continuous Clear Spray containing aloe vera extracts to reduce sunburn pain and moisturize peeling skin in 2015.Market Trends
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