AFRICA POWER TOOLS MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics- Restraints

1. Intense pricing competition is expected to restrain growth of the Africa power tools market during the forecast period

Constant competition among tool manufacturers is adversely affecting growth of the market. The imported steel prices are falling can be witnessed from the declining imports and rapid growth in the number of unfair trade complaints filed in the U.S. during 2014. Moreover, increased cost of nickel, mercury, and cadmium battery substitutes have resulted in reduced sales of cordless power tools. Thus, these factors are expected to hamper growth of the market in the near future.

2. Rising threat from imported products is expected to hinder the Africa power tools market growth over the forecast period

Presence of imported tools from China is major threat to regional players. -part exports from China increased substantially between 2000 and 2010, largely due to Chinese Central and Local governments heavily subsidized the country’s auto-parts industry. Thus, these factors are expected to hinder the Africa power tools market growth over the forecast period.