AFFECTIVE COMPUTING MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Human experience-based products and services

As user experience continues to become a key brand differentiator, major technology companies and organizations are exploring affective computing as a way to understand and enhance how people interact with their products and services. There is a growing focus on developing solutions, devices, platforms and applications that can instinctively recognize human emotions, adapt interactions accordingly and ultimately provide more personalized and intuitive experiences. For instance, virtual assistants are being designed to detect the emotional context of questions to respond in a more empathetic manner. Similarly, voice assistants are adding tonality analysis to get cues about user sentiment and tailor responses appropriately. Customer support chatbots are also integrating affective computing to determine customer frustration and escalate calls promptly to a human agent if needed.

Even beyond consumer technologies, industries are realizing applications of affective computing to improve user and customer engagement.