AESTHETIC THREAD MARKET ANALYSIS

Market Challenges And Opportunities

Global Aesthetic Thread Market Drivers:

High demand for facelifts and blepharoplasty to drive market growth

One of the key factors expected to augment growth of the global aesthetic thread market over the forecast period is the increasing demand for facelifts and blepharoplasty. Surgical procedures such as facelifts and blepharoplasty are the most common procedures. Thus, with the rise in demand for facelifts and blepharoplasty, the demand or adoption of aesthetic threads is also increasing rapidly. In May 2022, Sinclair Pharma and Vanguard Aesthetics teamed up to launch Silhouette Soft, non-surgical innovation that refreshes a look of the aging face by tightening key aging parts of the face and neck. It is done in a simple and minimally invasive way, with minimal downtime.  

Growing geriatric population to augment market growth

Another factor which is driving the growth of the aesthetic thread market is the growing geriatric (aging) population around the world. For instance, with the growing geriatric (aging) population, the demand for aesthetic/beauty and/or anti-aging treatments is also increasing rapidly. According to the World Health Organization (WHO), 1 in 6 people in the world will be aged 60 years or over by 2030, and the world’s population of people aged 60 years and older will double (2.1 billion) by 2050. Moreover, by 2050, two-third of the world’s population over 60 years will live in low- and middle-income countries, driving the growth of the market.

Global Aesthetic Thread Market Opportunities:

Increasing demand for aesthetic threads across the globe is expected to provide significant growth opportunities for players in the global aesthetic thread market. For instance, in December 2021, Croma Pharma announced the launch of novel Anchor Plus PDO threads that offer greater thread integrity alongside more cogs, creating a stronger, more durable thread that can be used to help lift heavy skin, including the submental, cheekbone, lower face, and neck areas. The portfolio offers the practitioner worldwide a wide choice and not only stimulates collagen for the skin rejuvenation, but also provides reinforcement and lifting.

Increasing demand for aesthetic treatments around the world is expected to offer significant growth opportunities for players in the global aesthetic thread market. For instance, in July 2022, Florida-based Apyx Medical Corporation received 510(k) clearance from the Food & Drug Administration (FDA) for the usage of the Renuvion APR Handpiece for certain skin contraction procedures. The Renuvion APR Handpieces are also indicated for use in subcutaneous dermatological and aesthetic procedures to improve the appearance of lax (loose) skin in the neck and submental region. This in turn is expected to augment the growth of the market.

Global Aesthetic Thread Market Restraints:

High cost of treatment to hinder market growth

One of the key factors expected to hamper growth of the global aesthetic thread market is the high cost of the treatment. For instance, in the U.S., the cost associated with a thread lift procedure can vary anywhere between US$ 1500 to US$ 4500. These costs can vary on the basis of the scale and degree of the procedure, area/areas treated, and the surgeon’s expertise. The thread lifts (like, most cosmetic procedures) are elective, and most insurance carriers do not cover the cost. In fact, thread lift costs roughly half the price of a traditional face lift, depending on how many threads are being used during the procedure. This in turn is expected to drive market growth.

Uncertain results to hamper the market growth

Another factor which is hampering the growth of the global aesthetic thread market is the uncertain results of the procedure. For instance, there are only few regions across the globe where the use of an aesthetic thread during a cosmetic procedure is regulated, and in most of the regions, the thread considered as a medical device is largely unregulated. Moreover, there is a dearth of skilled/trained professionals who can perform such procedures and successfully produce the desired outcome in an aesthetic procedure. The lack of regulations has led to an increase in the number of thread lift procedures, resulting in an increase in uncertain test results.