Global Aesthetic Medicine Market: Regional Insights
Based on geography, the global aesthetic medicine market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.
Among regions, North America is expected to gain highest share in the market during the forecast period due to the rise in adoption of minimally invasive treatments, increasing number of aesthetic procedures, and increasing awareness among people about overall appearance in this region. For instance, according to the survey released in March 2022 by American Academy of Facial Plastic and Reconstructive Surgery, over 1.4 Billion surgical and non-surgical procedures were performed in the United States in 2021, increase of 40% over the procedures performed in 2020. This in turn is expected to increase demand for aesthetic medicine in the U.S.
Europe and Asia Pacific are also expected to witness robust growth in the global aesthetic medicine market due to the increasing number of aesthetic procedures, rise in adoption of minimally invasive treatments, and increasing awareness among people in these regions. For instance, the demand for cosmetic surgeries is increasing, with liposuction and eyelid surgeries being popular procedures in Europe (Germany, Italy, and Spain), as per the International Society of Aesthetic Plastic Surgery (ISAPS). Moreover, increasing awareness among people about overall appearance is expected to increase demand for aesthetic medicine/devices in the Europe.
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