AERIAL IMAGING MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Aerial imaging is witnessing significantly higher adoption in the agriculture industry for precision farming applications. Traditional agricultural practices involve treating entire farmlands uniformly without considering the varying needs of different sections. However, with the help of high resolution multispectral aerial images captured over agricultural fields, precise variability within fields can now be identified. Powerful analytics on these aerial images helps farmers gain spatial insights about the differing health, nutrient and yield patterns across their farms. This enables more targeted application of inputs like water, fertilizers, and pesticides only where required. Industries are developing precision agriculture solutions and services that use aerial imagery, computer vision algorithms and decision support systems to provide field-specific prescriptions and recommendations to farmers. As precision agriculture allows optimizing limited resources and maximizing per acre crop yields, its economic and sustainability benefits are driving higher uptake of aerial imaging in the agriculture sector. Some applications include monitoring crop growth at different stages, detecting diseases and pest infestations early, mapping soil variability and automatically generating variable rate maps for inputs. Overall, precision agriculture is a significant factor propelling the aerial data requirements of the agriculture industry.

In November 2021, Nearmap is an aerial technology company expanded its post-catastrophe program in North America, providing high-resolution aerial imagery and location data to insurance providers, emergency services, government agencies, property management firms, and construction and engineering firms for improved disaster response planning and recovery efforts.