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Rising awareness and destigmatization
Open discussions on continence issues and dedicated educational initiatives are gradually destigmatizing the need for protective undergarments. Where socio-cultural taboos once discouraged affected individuals from seeking remedies, mainstream media features now spotlight management options liberating millions globally. Growing awareness parallelly informs healthcare practitioners and caregivers to prescribe preferable solutions matching needs closely. Voluntary organizations too play a part through peer support networks and advocacy work. Combined, these efforts help remove disadvantages people may have felt relative to their conditions in the past. With social barriers diminishing, primary as well as secondary preventions could see higher utilization rates. Companies catering to user convenience and discretion would benefit from rising comfort levels regarding commercials and in-store displays too. Overall, destigmatization bodes well for addressing preventable socio-economic impacts of incontinence proactively on a larger scale.
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